Google to Shut Down Google Affiliate Network (GAN): Considerations for...
Google has announced that it has decided to shut down the Google Affiliate Network (GAN) to “focus on other products that are driving great results for clients.” Google has not stated an exact date...
View ArticleThe Rise of “The Human Algorithm”: A New Approach to Search Marketing
Participants are moving beyond traditional search results to discover alternative (human!) authority for crowd-sourced decision making. What’s a marketer to do? INTRODUCTION Traditionally, search...
View ArticleA CMO Briefing: Automated Intuition – Putting Big Participant Data Into Action
Introduction “This is the year of breaking data out of the cloud.” Did you know we are creating over 2.5 quintillion bytes of data each day? 2.5 quintillion bytes of data. All this participant data—the...
View ArticlePerformics POV: Elevating Retail Measurement
Currently, many retailers utilize a high-level direct response/ROI model (ad spend to sales) for retail measurement. Performics has recognized an opportunity for these retailers to elevate their...
View ArticlePerformics Q3 2013 Benchmarking & Industry Developments Report: Paid Search,...
Performics has published our Q3 2013 Benchmarking & Industry Developments Report, which includes Y/Y and Q/Q benchmarks and insights from our aggregate client base in paid search, mobile and...
View ArticleHoliday 2013: An Omni-Channel Approach for Retailers
Retail sales are expected to rise 2.4% this holiday season (versus 3% last year ((ShopperTrak)). This year, the Holy Grail in maximizing holiday performance will be engaging the omni-channel shopper....
View ArticleParticipation Activated: 2014 Trends Report by Performics
For years, audiences have been fragmenting. Participants move seamlessly across screens, channels & devices, creating highly personalized experiences. They interact with brands wherever &...
View ArticleInsights from the Advertising Research Foundation Re:Think Conference
Posted by Maira Grylli, Analyst, Analytics & Technology Recently, I attended the Advertising Research Foundation (ARF) Re:Think Conference in New York City. This post includes key insights from...
View ArticleAd Collision Prevention for Programmatic Buyers
Posted by Isiah Drake, Associate Product Manager & Erin Toth, Account Manager, Performance Media With advertisers expanding frequency and reach of display ads, ad collision is becoming commonplace....
View ArticleCase Study: Utilizing Blue Kai to Remarket to Target Audiences through Google...
Posted by Joe Potter, Media Manager Challenge Encourage repeat visitors to engage and generate trial downloads from a software client’s website. Solution Blue Kai Performics recommended launching a...
View ArticleThe Performance Perspective: Aligning Teams & KPIs in Today’s Digital Landscape
Post by Maira Grylli, Analytics and Technology Analyst Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for...
View ArticleBreaking Through “The Force”
Post by Burcu Agma, Communications Planner Since “Force Friday”, September 9, marketers across the globe promoted their Star Wars inventory in prime placements, and with healthy budgets. Industry...
View ArticleCES 2016: Pre-Show
International CES is held annually by the newly named CTA Consumer Technology Association; formerly called the Consumer Electronics Association. Tuesday marked the “unofficial” start of the 2016...
View ArticleCES 2016 Day 1: Hype vs. Hypertrends
Day 1 of CES officially kicked off on Wednesday, dampened somewhat by adverse weather conditions that caused delays for many travelers flying in from across the country and around the globe. Stories of...
View ArticleCES 2016 Day 2: A Game of (Tech) Thrones
In the midst of the fascinating and interesting tech being displayed on the show floor, it is easy to miss the interesting alliances being made by some of the largest, powerful and most familiar names...
View ArticleCES 2016: Technology is Enabling a Super-Connected Consumer Journey
Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences....
View ArticleSearch Marketing Life Hacks: Automation Tips & Tricks
Post by Brett Wagner, Senior Media Manager Our teams concentrate on completing tasks with the highest possible efficiency. Because of client deadlines and timelines, we have developed processes that...
View ArticleGoogle’s Core Algorithm Update: Implications for Brands
Post by Meghan Ryan, SEO Specialist Over the weekend, Google made a significant core algorithm update that rocked many websites’ rankings. Google hasn’t stated the exact changes in its update, only...
View ArticleThe Key to Creating Better Performing Banner Ads
Post by Caterina Merenda, Marketing Specialist, with insights from Marissa de Leon, Senior Web Designer Within our Performance Content team are a group of designers that specialize in creating and...
View ArticleDiscovering and Removing “Bad Links”
Post by Caterina Merenda, Marketing Specialist, with insights from Michelle Pantoja, Analyst Discovering bad links can be essential to SEO ranking. Our Performance Content team holds a group of...
View Article
More Pages to Explore .....