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Google to Shut Down Google Affiliate Network (GAN): Considerations for...

Google has announced that it has decided to shut down the Google Affiliate Network (GAN) to “focus on other products that are driving great results for clients.”  Google has not stated an exact date...

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The Rise of “The Human Algorithm”: A New Approach to Search Marketing

Participants are moving beyond traditional search results to discover alternative (human!) authority for crowd-sourced decision making.  What’s a marketer to do? INTRODUCTION Traditionally, search...

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A CMO Briefing: Automated Intuition – Putting Big Participant Data Into Action

Introduction “This is the year of breaking data out of the cloud.” Did you know we are creating over 2.5 quintillion bytes of data each day? 2.5 quintillion bytes of data. All this participant data—the...

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Performics POV: Elevating Retail Measurement

Currently, many retailers utilize a high-level direct response/ROI model (ad spend to sales) for retail measurement.  Performics has recognized an opportunity for these retailers to elevate their...

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Performics Q3 2013 Benchmarking & Industry Developments Report: Paid Search,...

Performics has published our Q3 2013 Benchmarking & Industry Developments Report, which includes Y/Y and Q/Q benchmarks and insights from our aggregate client base in paid search, mobile and...

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Holiday 2013: An Omni-Channel Approach for Retailers

Retail sales are expected to rise 2.4% this holiday season (versus 3% last year ((ShopperTrak)).  This year, the Holy Grail in maximizing holiday performance will be engaging the omni-channel shopper....

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Participation Activated: 2014 Trends Report by Performics

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact with brands wherever &...

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Insights from the Advertising Research Foundation Re:Think Conference

Posted by Maira Grylli, Analyst, Analytics & Technology Recently, I attended the Advertising Research Foundation (ARF) Re:Think Conference in New York City.  This post includes key insights from...

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Ad Collision Prevention for Programmatic Buyers

Posted by Isiah Drake, Associate Product Manager & Erin Toth, Account Manager, Performance Media With advertisers expanding frequency and reach of display ads, ad collision is becoming commonplace....

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Case Study: Utilizing Blue Kai to Remarket to Target Audiences through Google...

Posted by Joe Potter, Media Manager Challenge Encourage repeat visitors to engage and generate trial downloads from a software client’s website. Solution Blue Kai Performics recommended launching a...

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The Performance Perspective: Aligning Teams & KPIs in Today’s Digital Landscape

Post by Maira Grylli, Analytics and Technology Analyst Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for...

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Breaking Through “The Force”

Post by Burcu Agma, Communications Planner Since “Force Friday”, September 9, marketers across the globe promoted their Star Wars inventory in prime placements, and with healthy budgets. Industry...

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CES 2016: Pre-Show

International CES is held annually by the newly named CTA Consumer Technology Association; formerly called the Consumer Electronics Association. Tuesday marked the “unofficial” start of the 2016...

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CES 2016 Day 1: Hype vs. Hypertrends

Day 1 of CES officially kicked off on Wednesday, dampened somewhat by adverse weather conditions that caused delays for many travelers flying in from across the country and around the globe. Stories of...

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CES 2016 Day 2: A Game of (Tech) Thrones

In the midst of the fascinating and interesting tech being displayed on the show floor, it is easy to miss the interesting alliances being made by some of the largest, powerful and most familiar names...

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CES 2016: Technology is Enabling a Super-Connected Consumer Journey

Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences....

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Search Marketing Life Hacks: Automation Tips & Tricks

Post by Brett Wagner, Senior Media Manager Our teams concentrate on completing tasks with the highest possible efficiency. Because of client deadlines and timelines, we have developed processes that...

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Google’s Core Algorithm Update: Implications for Brands

Post by Meghan Ryan, SEO Specialist Over the weekend, Google made a significant core algorithm update that rocked many websites’ rankings. Google hasn’t stated the exact changes in its update, only...

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The Key to Creating Better Performing Banner Ads

Post by Caterina Merenda, Marketing Specialist, with insights from Marissa de Leon, Senior Web Designer Within our Performance Content team are a group of designers that specialize in creating and...

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Discovering and Removing “Bad Links”

Post by Caterina Merenda, Marketing Specialist, with insights from Michelle Pantoja, Analyst Discovering bad links can be essential to SEO ranking. Our Performance Content team holds a group of...

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